While Zhu Zhu's tended to target girls over boys, the Zibits lean more towards boys.

There are 12 Different Zibits
Race Them - Run 1 or more Zibits at a time
360 Turning Radius
Robot sound effects
Cost around $15

From what we see Zibits Mini RC Robots look like fun and can be success, but most likely won't be as popular as Zhu Zhu's which is a good thing for parents looking to spend $15 on a fun toy.
The Gift Guy - Gift Idea Center
Gift and product links may lead to compensation for Gift Idea Center if a purchase is made at that merchants web site.